The biggest bank in the country which is the State Bank of India which has the highest number of customers in the market. It also has the highest amount of depositors in the market and also the most number of bank branches AND ATM's in the country. However the bank does figure in the worlds top 500 banks with a rank of 380 for the year 2008 with the total assest of the bank by the end of financial year in 2008 stood at 257.183 billion. The ranking for the bank had improved as the bank had stood at 495 in the corresponding previous year.
The SBI is a people's bank but there are other banks which cater to the individual needs of teir few but very hight net worth clients. These banks have few clients compared to the likes of the above bank. Yes Bank is one o them with the bank which had started it journey recently and slowly and steadily they have gained clients and managed to create a small niche in the market which they have isolated itself in through its innovativeness and creativity. Yes Bank is one of the banks which has the capability and ability to make a difference in the banking market in India in the long term.
Banking still has the players who try to balance the two and walk the thin line between mass consumerism, high revenues and low profit margins or a select few clients, specialistaion, customisation and high profit margins. Axis Bank is one of those banks which is trying its hands at both sides of the banking business with the bank doing mass commercial mareting campaigns and also launching specialised banking programs for high net worth individuals. Axis Bank is thus a fine example of how both the sides of the coin if managed properly can help the bank sustain a profitable long term existence in the market.
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